Conversion Rate Calculator
Calculate your conversion rate to see what percentage of visitors, clicks or leads completed a desired action. Quickly measure how effectively your website, landing page or marketing campaign turns traffic into conversions.
How to Use
1. Enter Your Total Visitors or Clicks
Enter the total number of visitors, clicks or leads you want to measure.
2. Enter Your Total Conversions
Enter the number of people who completed the desired action, such as making a purchase, submitting a form or signing up.
3. Calculate Your Conversion Rate
Click Calculate to see the percentage of visitors, clicks or leads that converted.
4. Review Your Result
Use the conversion rate to understand how effectively your website, landing page or marketing campaign is turning traffic into completed actions.
Conversion Rate Calculator
Enter your total visitors, clicks or leads and the number of conversions below to calculate your conversion rate and see what percentage completed the desired action.
What Do These Results Mean?
Conversion Rate
The percentage of visitors, clicks or leads that completed the desired action.
Total Visitors / Clicks / Leads
The total number of people or interactions being measured before the conversion takes place.
Total Conversions
The number of people who completed the desired action, such as making a purchase, submitting a form, registering or signing up.
Conversion Rate Meaning
If your conversion rate is 5.00%, it means that 5 out of every 100 visitors, clicks or leads completed the desired action.
Example Calculation
See how conversion rate is calculated using a simple marketing example.
Example:
Suppose a website or campaign receives 5,000 visitors and 250 of those visitors complete the desired action.
Total Visitors: 5,000
Total Conversions: 250
Conversion Rate: 5.00%
Explanation
The 250 conversions are divided by the 5,000 visitors and then multiplied by 100 to express the result as a percentage.
This means 5% of the visitors completed the desired action.
Conversion Rate Formula
Conversion rate measures the percentage of visitors, clicks or leads that complete a desired action.
Conversion Rate Formula
Conversion Rate = (Total Conversions ÷ Total Visitors, Clicks or Leads) × 100
Using our example:
(250 ÷ 5,000) × 100 = 5.00%
Therefore:
Conversion Rate = 5.00%
This means 5 out of every 100 visitors completed the desired action.
Important: A higher conversion rate can indicate that a website, landing page or campaign is effectively encouraging people to take action. However, conversion rate should be considered alongside metrics such as traffic quality, CPC, cost per lead and ROAS when evaluating overall marketing performance.
Conversion Rate Terms Explained
Understand the key marketing terms used in the Conversion Rate Calculator.
Conversion Rate
The percentage of visitors, clicks or leads that complete a desired action.
Visitor
A person who visits a website, landing page or other online destination.
Click
An interaction where someone selects an advertisement, link or call-to-action.
Lead
A potential customer who has shown interest in a business, product or service, often by submitting their contact information or making an enquiry.
Conversion
A completed action that a business wants a visitor or lead to take, such as making a purchase, completing a form, registering or signing up.
Desired Action
The specific goal being measured. What counts as a desired action depends on the campaign or business objective.
Frequently Asked Questions
Find answers to common questions about conversion rates and measuring marketing performance.
What is a good conversion rate?
A good conversion rate varies depending on the industry, traffic source, campaign type, audience and desired action. It is often more useful to compare your conversion rate with your own previous performance and relevant benchmarks.
Is a higher conversion rate always better?
Generally, a higher conversion rate means a greater percentage of visitors, clicks or leads completed the desired action. However, the quality and value of those conversions should also be considered alongside costs and revenue.
What counts as a conversion?
A conversion depends on your goal. It could be a purchase, form submission, enquiry, account registration, newsletter signup, download or another action you want visitors to complete.
What is the difference between conversion rate and CTR?
CTR measures the percentage of impressions that resulted in a click. Conversion rate measures the percentage of visitors, clicks or leads that completed a desired action.
Disclaimer
This Conversion Rate Calculator is provided for general informational and marketing purposes only.
Results are based on the figures entered and should not be considered financial or business advice.
Conversion rates can vary depending on the industry, audience, traffic source, campaign objective and other factors. Consider conversion rate alongside other relevant marketing metrics when evaluating performance.